创业 课程
These listings are sourced from Curricunet, and some courses may not be offered every semester. For additional information, contact the academic department, speak with 咨询 or refer to the current 课程表 and College 目录.
ENTR 1 - Introduction to 创业
( 3.00 -单位)
An entrepreneur is a person that starts and operates a business, taking on greater than normal financial risk in order to do so. Creating and building a business from the ground up requires the willingness to make sacrifices and devote endless amounts of time and energy to make the business grow. Introduction to 创业 helps a student understand the mindset of an Entrepreneur as well as the steps and processes necessary to become an Entrepreneur.
Student 学习 Outcomes (SLO)
- assess or identify their readiness/ability/aptitude for entrepreneurship;
- verbally articulate the value proposition of an Entrepreneurial venture;
- identify how 创业 can impact their lives and society.
ENTR 5 - The Entrepreneurial Mindset
( 3.00 -单位)
A study of social and business entrepreneurs throughout history and around the world. An exploration of the traits that enable entrepreneurs to thrive in vastly different cultures and eras, and the important contributions made by these innovators. Consider the social and economic challenges entrepreneurs must overcome along their entrepreneurial journey. 最后, try to understand what motivates and drives a regular person to take the risk of becoming an entrepreneur.
Student 学习 Outcomes (SLO)
- identify similar traits of entrepreneurs throughout history;
- evaluate the role of culture and political and legal structures on entrepreneurship journeys;
- describe the impact of entrepreneurs on political change, economic development, and lowering of class and gender barriers.
ENTR 16 - Making the Pitch
( 1.00 -单位)
This course introduces students to the process of articulating the value of an entrepreneurial venture in the form of an oral presentation. This is known as an elevator pitch. Students will learn how to identify the attributes of a value proposition; outline a presentation that articulates those values; orally present their value proposition in the form of a 2-minute elevator pitch.
Student 学习 Outcomes (SLO)
- demonstrate key entrepreneurial leadership qualities;
- deliver a 1-2 minute oral presentation that covers value proposition, 市场研究, 预算汇总, 还有一个问题.
ENTR 20 - Marketing for Entrepreneurs
( 3.00 -单位)
An Entrepreneur is a person that starts and operates a business, taking on greater than normal financial risks in order to do so. Creating and building a business from the ground up requires the willingness to make sacrifices and devote endless amounts of time and energy to make the business grow. Marketing for Entrepreneurs introduces students to core marketing strategies and techniques for start-ups and small businesses. 专注于低成本, 灵活的, innovative marketing tools including social media and Internet marketing.
Student 学习 Outcomes (SLO)
- Assess the value of new media tools (social networks, 网站, 互联网搜索), and be able to select and utilize appropriate tools for a specific business
- Assess the value of traditional local promotional tools, and be able to select and utilize appropriate tools for a specific business
- Build a comprehensive marketing plan that considers traditional and non-traditional activities, competitive advantage, 还有预算.
ENTR 30 - The Business Plan
( 3.00 -单位)
Development and presentation of a “ready to take to the bank for funding,“现实的, and ready to implement business plan. Business plan components will include a business concept, industry and market analysis, a marketing and organizational plan, 行动计划, 资金计划, and financial projections.
Student 学习 Outcomes (SLO)
- evaluate a business plan to determine if it is complete and of investment grade;
- demonstrate the ability to collect primary and secondary research and present the findings verbally;
- demonstrate the ability to write an investment grade business plan using third party software;
- determine the competitiveness of their business versus direct competitors by creating a competitive matrix.