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大众传播课程

These listings are sourced from Curricunet, and some courses may not be offered every semester. For additional information, contact the academic department, speak with counseling or refer to the current 课程安排和学院目录.

mcom9 -座谈会-大众传播    ( 1.00 - Units )
Exploration in interdepartmental collaboration between Journalism, Radio and Television. Experience in working on cross-platform projects in content creation. 为报纸、广播和电视设计素材. Learning production techniques for newspaper, radio and television. 讨论可能包括编程哲学, 为特定媒体格式化内容, marketing, promotions, news and sports.

学生学习成果(SLO)
  1. Students will be able to demonstrate the ability to work collaboratively in newspaper, radio or television.
  2. Students will be able to explain production techniques for newspaper, radio or television.
  3. Students will be able to design material for newspaper, radio or television.
  4. Students will be able to describe programming philosophies.

MCOM 20 - Introduction to Journalism Reporting and News Writing    ( 3.00 - Units )
本课程是韦德1946聚会的入门课程, synthesizing/organizing, and writing news in journalistic style across multiple platforms. Topics include the role of the journalist and related legal and ethical issues. Students will report and write based on their original interviews and research to produce news content. 经验可能包括报道演讲, meetings, and other events, writing under deadline, and using AP Style.

学生学习成果(SLO)
  1. 给定一个传统新闻价值(时间线)列表, conflict/action, consequence, proximity, sex/humor, human interest, novelty/uniqueness, prominence, demographics) students shall create a list of 18 potential news stories for the college and community, 每个新闻价值类别列出两个可能的故事, 口头陈述供讨论
  2. Students will be able to evaluate a list of 10 news story facts and write an appropriate lead sentence within 30 minutes incorporating the 5 W's of Journalism
  3. 学生将能够识别, explain and provide an example of the traditional elements/values of news judgment
  4. Students will be able to show understanding of basic AP writing style including (punctuation, abbreviations, job titles, states, numerals, percentages, dates, capitals, proper names, etc)

MCOM 21 -报纸制作1    ( 3.00 - Units )
This course focuses on writing the student-produced school newspaper, The Spectator, and its online version, spectator.news, as a practical laboratory that creates a journalistic product for distribution to a college and community audience. Students will work primarily in the following areas: researching, writing, and editing articles for the publication; taking photographs and creating graphic illustrations; developing multimedia stories or designing pages. This course includes practical experience in design/layout, visual, online, multimedia journalism, 新兴技术.

学生学习成果(SLO)
  1. All students will show knowledge of basic newspaper layout and design by developing pages for the school newspaper
  2. All students will show knowledge of basic newspaper layout and design by developing pages for the school newspaper.
  3. All students will show knowledge of intermediate newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 2
  4. Students show understanding of components and processes needed for a successful publication.
  5. Students will develop a portfolio with at least 12 items of work representing their contribution and skill development in on major area of the student publication

MCOM 22 -报纸制作II    ( 3.00 - Units )
This course focuses on intermediate writing the student-produced school newspaper, The Spectator, and its online version, spectator.news, as a practical laboratory that creates a journalistic product for distribution to a college and community audience. Students will work primarily in the following areas: researching, writing, and editing articles for the publication; taking photographs and creating graphic illustrations; developing multimedia stories or designing pages and mentorship. This course includes practical experience in design/layout, visual, online, multimedia journalism, emerging technologies, 以及编辑指导.

学生学习成果(SLO)
  1. Students will show knowledge of intermediate newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 21.
  2. Students will develop a portfolio with at least 15 items of work representing their contribution and skill development with at least 6 items in two major area of the student publication.
  3. Students will be able to participate in the development of components and decision making for the processes needed for a successful publication.

MCOM 23 -报纸制作III    ( 3.00 - Units )
This course focuses on advanced writing the student-produced school newspaper, The Spectator, and its online version, spectator.news, as a practical laboratory that creates a journalistic product for distribution to a college and community audience. Students will work primarily in the following areas: researching, writing, and editing articles for the publication; taking photographs and creating graphic illustrations; developing multimedia stories or designing pages and leadership. This course includes practical experience in design/layout, visual, online, multimedia journalism, emerging technologies, 以及编辑领导.

学生学习成果(SLO)
  1. Students will show knowledge of advanced newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 22.
  2. Students show advanced understanding of components and processes needed for a successful publication.
  3. Students will develop a portfolio with at least 20 items of work representing their contribution and skill development in on major area of the student publication.
  4. Students will develop a portfolio with at least 20 items of work representing their contribution and skill development in on major area of the student publication.

MCOM 26 -新闻摄影入门    ( 3.00 - Units )
This course focuses on photography for the student-produced school newspaper, The Spectator, and its online version, spectator.news. 这门课程是韦德1946作为记者的摄影师的, focusing on theory and practice in press and publications photography, emphasizing the camera as a reporting and communications tool. Covered are news and feature photography and photographic essays, including composition, impact, and creativity, for newspapers, the Internet, 以及其他大众传播媒体.

学生学习成果(SLO)
  1. Students will be able to cover a news event and capture compelling event images and provide corresponding caption written using appropriate AP Style caption format.
  2. Students will apply the first of three acceptable alterations to a photograph, 根据美联社(AP)的定义, 用Photoshop裁剪照片, 为页面添加创意, 并对照片的意义产生影响.
  3. Students will create a photo story essay using a variety of lenses and focal lengths that captures the three basic types of photojournalism images, 根据美联社(AP)的定义: 1) the overall shot, 哪个抓住了现场的范围. 2) The medium?long shot, which comprises about 90 percent of all photos taken, 3) the close?向上的照片，一个小而重要的项目的详细图像.

MCOM 40 -广播入门    ( 3.00 - Units )
Introduces the history, theory, structure, function, economics, 广播的内容和演变, television, film, the Internet, 新媒体及其对文化和社会的影响. Includes, 技术发展, programming, ratings, legal aspects, and political and social control of broadcasting in America, and cross-cultural, 国际比较. Regulatory, ethical and occupational impact of the electronic media are also studied.

学生学习成果(SLO)
  1. Describe/explain major radio and TV careers and their hierarchy;
  2. 定义和讨论联邦通信委员会的作用和目的;
  3. demonstrate understanding of electronic media forms as a means of communication, their impact on society and the impact convergence has had.

MCOM 41 -大众传播入门    ( 3.00 - Units )
Survey of the interrelationships of media with society including history, 数字时代的结构和趋势. 理论和效果的讨论, economics, technology, law and ethics, global media, media literacy, and social issues, 包括性别和文化多样性.

学生学习成果(SLO)
  1. Define media convergence, give examples and explain its impact on society and media careers;
  2. 描述/解释大众传播的主要职业;
  3. identify forms of Mass Media in society and give a specific example of each.

MCOM 42 -广播写作    ( 3.00 - Units )
广播写作技巧, television, film and electronic media; script writing in proper formats, 包括基础技术, conceptual and stylistic issues related to writing fiction and non-fiction scripts for informational and entertainment purposes. Includes a writing evaluation component as a significant part of the course requirement.

学生学习成果(SLO)
  1. Demonstrate, through writing of commercials, various appeals including persuasion;
  2. explain the principles and fundamentals of writing for radio, audio, 电视和其他视觉媒体;
  3. evaluate a print media story and condense it into broadcast form within 30 minutes.

MCOM 43 -广告销售 & Media Management    ( 3.00 - Units )
媒体广告销售概论, including research, sales presentation, 以及商业活动的播出. 媒体管理的目标和程序, including leadership, motivation, dealing with personnel and operations problems; and managing departments within media organizations.

学生学习成果(SLO)
  1. 解释至少三个管理理论.
  2. 列出并定义销售费率卡上的变量.
  3. Summarize the roles of the station manager as it relates to personnel, 社区成员和联邦通信委员会.

MCOM 44 - Radio & Television Announcing    ( 3.00 - Units )
发展投射个性的技能, vocal performance and pronunciation necessary for communication of ideas in radio and television broadcasting under studio circumstances. Activities will equip students in understanding and developing themselves as integrated physiological, social, 心理媒体人物.

学生学习成果(SLO)
  1. demonstrate how to read a teleprompter in a conversational manner;
  2. implement proper microphone technique through studio work and critique their performance;
  3. understand and perform the duties and responsibilities of the announcer/performer;
  4. 使用术语、暗示和手势;
  5. 根据10个标准来评价他们的表现.

MCOM 50 -无线电演播室技术    ( 3.00 - Units )
Introductory course in theory and application of 音频制作技术 for radio. Students will gain a basic understanding of audio equipment in both live and pre-recorded broadcasting. 这包括录音设备, mixers, 数字音频制作, radio program formats, 广播写作和播报技能.

学生学习成果(SLO)
  1. 制作一个完整的广播试音带, 利用现场和录制的资源, with smooth control of continuity and appropriate on-air production techniques.
  2. 解释一般广播电台的操作.
  3. Operate all types of standard broadcast studio equipment.

MCOM 56 -九铁电台经验介绍    ( 4.00 - Units )
Introduction to practical experience in KCRH radio station operations. 广播节目内容, 音乐自动化系统, 音频制作技术, promotions, news, live sports, 承销销售也将得到探索. Development of on-air, talent, DJ, host and web streaming will be emphasized.

学生学习成果(SLO)
  1. 操作直播演播室控制台;
  2. 妥善管理自己的电台节目;
  3. 制作两篇班轮和两篇公益广告.

MCOM 57 - KCRH电台领导经验    ( 3.00 - Units )
有领导九铁电台运作的经验. Skills in performing appropriate station departmental leadership duties, planning meetings, 组织职责, as well as maintaining necessary station logs will be developed. 编程能力, music, 音频制作技术, promotions, news, live sports, 承销销售也将进一步扩大. Explaining KCRH operations and mentoring new students will be emphasized.

学生学习成果(SLO)
  1. 策划部门会议;
  2. 组织部门职责;
  3. 解释九铁营运及指导新学员.

MCOM 58 -中级KCRH广播经验    ( 3.00 - Units )
Intermediate practical experience in KCRH radio station operations. 现场直播演播室设备的操作和故障排除, 无线电编程和格式哲学, 音乐旋转自动化软件, 音频制作技术, promotions, news, live sports, 承销销售也将被教授. The hierarchical organization structure of departments in radio and their functions will be utilized in operating KCRH. 有九铁调频广播运作经验.

学生学习成果(SLO)
  1. 制作2条广告和2条公益广告;
  2. 操作直播演播室控制台;
  3. 妥善管理自己的电台节目.

先进的KCRH无线电经验    ( 3.00 - Units )
Advanced practical experience in KCRH radio station operations. Leadership skills in running departments in the station organizational hierarchy will be developed. Skill in remote, on-location events where DJ equipment will be assembled for entertaining audiences and promoting KCRH will be broadened. Federal Communications Commission rules and regulations will be explored. 编程的进一步发展, music, audio production, promotions, news, live sports, and underwriting sales department skills will be emphasized.

学生学习成果(SLO)
  1. 协调远程广播;
  2. demonstrate leadership in promotional events by creating, organizing, setting up, 执行成功的活动;
  3. record and review air-checks and provide feedback to department members.

MCOM 60 -电视演播室技术1    ( 3.00 - Units )
工作室实践介绍. 有电视演播室操作的实际经验, control room procedures, 基本节目制作.

学生学习成果(SLO)
  1. Perform job duties operating all types of standard television studio and control room equipment, including recording and play back of both audio and video devices.
  2. 学生将能够识别, explain and demonstrate the duties of specific jobs in a television studio
  3. Students will show understanding of TV studio and production terminology
  4. Students will understand the components and operation of a production television studio

MCOM 61 -电视演播室技术II    ( 3.00 - Units )
Further experience in television studio operations, control room procedures, and program production. Designed to advance skills in operating television equipment, 制作和指导电视节目的.

学生学习成果(SLO)
  1. Explain educational telecommunications as related to cable and closed-circuit transmission.
  2. Perform job duties operating all types of standard television studio and control room equipment, including recording and play back of both audio and video devices.
  3. 学生将能够识别, explain and demonstrate the duties of specific jobs in a television studio
  4. Students will show understanding of TV studio and production terminology
  5. Students will understand the components and operation of a production television studio

MCOM 68 - KCTH电视经验    ( 3.00 - Units )
Practical experience in television production and programming.

学生学习成果(SLO)
  1. Apply the television trade skills of videotape operation and studio lighting.
  2. 展示电视播音员的技巧.
  3. 设计电视节目.
  4. 写电视剧本.

先进的KCTH电视经验    ( 3.00 - Units )
Advanced practical experience in television production and programming.

学生学习成果(SLO)
  1. 应用完整的电视工程技能, 包括技术指导, editing, 和音频控制板.
  2. 展示电视播音员的技巧.
  3. 设计电视节目.
  4. 在现场制作中担任剧组成员.
  5. 写电视剧本.